Building a Digital culture within an organization takes time and the business imperatives may not suffer additional delay for vital reasons. When business missed the train, it is required to run at least twice faster to gain a chance to catch it up.
Build a double face strategy, the fast track digital strategy with a fast digital native workforce for fast tangible results, and the long term digital strategy to build digital culture over time.
This fast track would require a pool of highly skilled out-of-the-box people with an agile delivery mindset, expert in the use of innovative technology and cloud computing, but above all, would require a strong support from top level management, both in buy-in and resources.
This fast track, disruptive by nature, provides a strong signal for communicating on actual transformation imperatives. Organizationally, this pool of digital experts should be disconnected from the traditional hierarchical pattern, referring directly to the executive leadership, driving the transformation.